Creative Head, Al Fath Media · Founder, Expert Fanpage · Karachi, Pakistan
Shahid Shafiq
Creative Head & Senior Digital Strategist. Currently Creative Head at Al Fath Media, Karachi, leading OOH and outdoor advertising campaigns for national and global brands. 17+ years building brands, websites and campaigns for clients in 91% of the world's countries.
About
A founder who has been working online since 2008.
Results-driven founder and digital strategist. Shahid built Expert Fanpage from the ground up into a brand that wins clients directly through Google search.
His 360-degree skill set covers web development, Google and Facebook advertising, branding, SEO, AI-driven content creation, and 3D modeling.
Core competencies
Five disciplines, one point of contact.
Digital Marketing & Advertising
Digital marketing, SEO and technical SEO, Google Ads, Facebook Ads, analytics, email marketing, reputation management.
Web Development & eCommerce
WordPress, Shopify, eCommerce, HTML5, PHP, MySQL, Adobe Dreamweaver, marketplaces, hardware and networking.
Branding & Graphic Design
Brand identity and guidelines, Adobe Photoshop, Illustrator, After Effects, CorelDRAW.
AI, Content & Management
AI prompt engineering, ChatGPT, Midjourney, copywriting, project management, sales management, leadership.
3D & AI Visualization
Blender 3D Modeling, Adobe Illustrator 3D, Meshy AI, Tripo AI, AI Image Generation.
Selected Work
Campaigns, outdoor media, AI visuals and motion.
A selection of recent campaigns, outdoor media, AI visuals and motion work.
Selected results
Work that clients in the UK, USA and Pakistan can point to.
Total Hair and Beauty Academy UK
Ranked #1 Beautician in the UK in 2018, 2019, 2020 and 2022.
Social media strategy that helped earn the ranking.
WorldCall Telecom Pakistan
Hacked site restored within hours.
Restored and secured the corporate website; official appreciation from head office.
Nail Soup Media USA
360-degree digital solutions for realtors in Florida, Georgia and South Carolina. Worked directly with the Matterport brand.
Peoples Depot LLC USA
Primary digital consultant for over a decade.
Experience
Seventeen years, from blogger to agency founder.
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Dec 2025–Present
Creative Head, Al Fath Media, Karachi (On-site)- Leads strategic planning, creative direction and execution of OOH campaigns: billboards, digital streamers, transit media and ambient displays for national and global brands.
- Campaigns for Abbott (Surbex Z, Citrosoda, Brufen Duo), Fly Jinnah, Novo Nordisk, Sensodyne (Haleon), Livity (Getz) and Deepal (Changan): static and digital streamers, animated videos and OOH across Pakistan.
- Built a technical documentation kit standardizing SOPs and job dockets, removing production bottlenecks and improving campaign reporting accuracy.
- Coordinates production teams, media planners and corporate clients for smooth rollouts and site installations.
Brands I've created campaigns for
Abbott Fly Jinnah Novo Nordisk Sensodyne (Haleon) Livity (Getz) Deepal (Changan)
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2025–2026
Creative Head (Part-time, Remote), Sadabyte- Led branding and digital marketing creative direction: brand identity, campaign concepts, ad creatives and social content.
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2012–Present
CEO & Founder, Expert Fanpage -
2014–Present
Project Manager / Web Developer / Designer, Nail Soup Media (USA) -
2014–Present
Web Developer / Designer / Email Marketing, Peoples Depot LLC (USA) -
2017–2022
Content Manager / Marketing / Advertising, Total Hair and Beauty Academy (UK) -
2010–2021
Digital Marketer / Web Developer / Graphics, Fiverr Top Rated Seller (#1 in 'Fanpage' 9 years, 4,500+ orders) -
2018–2019
Sales Manager, Online Marketplaces, Next Level Animations (Pakistan) -
2016–2018
Marketing Manager / Project Manager, Buzzing Bulbs (Pakistan) -
2017
Website Cyber Security Specialist, WorldCall Telecom Limited (Pakistan) -
2016
Brand Identity / Graphic Designer, Charizma Brand (Pakistan) -
2014–2016
Project Manager / Designer / Developer / Marketer, Mystic Marketing (UAE) -
2008–2010
Content Writer, Blogger.com ($100,000+ AdSense revenue)
Education, certifications & languages
A commerce degree, steady upskilling, and five languages.
Education
- B.Com, University of Karachi 2001–2004
- Intermediate (Commerce), Govt. Commerce College Karachi 2000–2001
- Matriculation, Trinity Private School Karachi 1999
Certificates
- Generative AI Practitioner
- Technical WordPress SEO
- Marketing Tools: Digital Marketing (Meta Ads, Google Ads)
- Graphic Design Foundations: Ideas, Concepts and Form
- Selling to Executives
- Negotiating Your Salary
- Marketing Your Event
- Management Top Tips
Languages
- English Fluent
- Urdu Fluent
- Hindi Fluent
- Sindhi Intermediate
- Punjabi Intermediate
Contact
Have a brand, website or campaign to grow? Let's talk.
Karachi, Pakistan — works with clients worldwide.




