A digital agency desk at dusk

Creative Head, Al Fath Media · Founder, Expert Fanpage · Karachi, Pakistan

Shahid Shafiq

Creative Head & Senior Digital Strategist. Currently Creative Head at Al Fath Media, Karachi, leading OOH and outdoor advertising campaigns for national and global brands. 17+ years building brands, websites and campaigns for clients in 91% of the world's countries.

17+ yrsExperience, since 2008
4,500+Orders delivered
91%Of countries served
#1Fiverr seller, 'Fanpage' category, 9 years running
$100k+AdSense revenue from his own blog, 2008–2010

About

A founder who has been working online since 2008.

Portrait of Shahid Shafiq

Results-driven founder and digital strategist. Shahid built Expert Fanpage from the ground up into a brand that wins clients directly through Google search.

His 360-degree skill set covers web development, Google and Facebook advertising, branding, SEO, AI-driven content creation, and 3D modeling.

Core competencies

Five disciplines, one point of contact.

Digital Marketing & Advertising

Digital marketing, SEO and technical SEO, Google Ads, Facebook Ads, analytics, email marketing, reputation management.

Web Development & eCommerce

WordPress, Shopify, eCommerce, HTML5, PHP, MySQL, Adobe Dreamweaver, marketplaces, hardware and networking.

Branding & Graphic Design

Brand identity and guidelines, Adobe Photoshop, Illustrator, After Effects, CorelDRAW.

AI, Content & Management

AI prompt engineering, ChatGPT, Midjourney, copywriting, project management, sales management, leadership.

3D & AI Visualization

Blender 3D Modeling, Adobe Illustrator 3D, Meshy AI, Tripo AI, AI Image Generation.

Selected Work

Campaigns, outdoor media, AI visuals and motion.

A selection of recent campaigns, outdoor media, AI visuals and motion work.

Selected results

Work that clients in the UK, USA and Pakistan can point to.

Total Hair and Beauty Academy UK

Ranked #1 Beautician in the UK in 2018, 2019, 2020 and 2022.

Social media strategy that helped earn the ranking.

WorldCall Telecom Pakistan

Hacked site restored within hours.

Restored and secured the corporate website; official appreciation from head office.

Nail Soup Media USA

360-degree digital solutions for realtors in Florida, Georgia and South Carolina. Worked directly with the Matterport brand.

Peoples Depot LLC USA

Primary digital consultant for over a decade.

Experience

Seventeen years, from blogger to agency founder.

  1. Dec 2025–Present

    Creative Head, Al Fath Media, Karachi (On-site)
    • Leads strategic planning, creative direction and execution of OOH campaigns: billboards, digital streamers, transit media and ambient displays for national and global brands.
    • Campaigns for Abbott (Surbex Z, Citrosoda, Brufen Duo), Fly Jinnah, Novo Nordisk, Sensodyne (Haleon), Livity (Getz) and Deepal (Changan): static and digital streamers, animated videos and OOH across Pakistan.
    • Built a technical documentation kit standardizing SOPs and job dockets, removing production bottlenecks and improving campaign reporting accuracy.
    • Coordinates production teams, media planners and corporate clients for smooth rollouts and site installations.

    Brands I've created campaigns for

    Abbott Fly Jinnah Novo Nordisk Sensodyne (Haleon) Livity (Getz) Deepal (Changan)

  2. 2025–2026

    Creative Head (Part-time, Remote), Sadabyte
    • Led branding and digital marketing creative direction: brand identity, campaign concepts, ad creatives and social content.
  3. 2012–Present

    CEO & Founder, Expert Fanpage
  4. 2014–Present

    Project Manager / Web Developer / Designer, Nail Soup Media (USA)
  5. 2014–Present

    Web Developer / Designer / Email Marketing, Peoples Depot LLC (USA)
  6. 2017–2022

    Content Manager / Marketing / Advertising, Total Hair and Beauty Academy (UK)
  7. 2010–2021

    Digital Marketer / Web Developer / Graphics, Fiverr Top Rated Seller (#1 in 'Fanpage' 9 years, 4,500+ orders)
  8. 2018–2019

    Sales Manager, Online Marketplaces, Next Level Animations (Pakistan)
  9. 2016–2018

    Marketing Manager / Project Manager, Buzzing Bulbs (Pakistan)
  10. 2017

    Website Cyber Security Specialist, WorldCall Telecom Limited (Pakistan)
  11. 2016

    Brand Identity / Graphic Designer, Charizma Brand (Pakistan)
  12. 2014–2016

    Project Manager / Designer / Developer / Marketer, Mystic Marketing (UAE)
  13. 2008–2010

    Content Writer, Blogger.com ($100,000+ AdSense revenue)

Education, certifications & languages

A commerce degree, steady upskilling, and five languages.

Education

  • B.Com, University of Karachi 2001–2004
  • Intermediate (Commerce), Govt. Commerce College Karachi 2000–2001
  • Matriculation, Trinity Private School Karachi 1999

Certificates

  • Generative AI Practitioner
  • Technical WordPress SEO
  • Marketing Tools: Digital Marketing (Meta Ads, Google Ads)
  • Graphic Design Foundations: Ideas, Concepts and Form
  • Selling to Executives
  • Negotiating Your Salary
  • Marketing Your Event
  • Management Top Tips

Languages

  • English Fluent
  • Urdu Fluent
  • Hindi Fluent
  • Sindhi Intermediate
  • Punjabi Intermediate

Contact

Have a brand, website or campaign to grow? Let's talk.

Karachi, Pakistan — works with clients worldwide.